Farlinger
Also known as: Frances Hotel
Why it's listed
Completed in 1898 at the corner of Peachtree and Ivy Streets in downtown Atlanta, this four-story brick building follows the triangular shape of its lot. Granite piers frame the ground-floor storefronts, while upper floors have bay windows, limestone quoins, arched windows with console keystones, and a bracketed metal cornice. Architect George W. Laine designed it for grocer Alexander W. Farlinger, who ran a model grocery on the first floor and rented elegant unfurnished flats above. It was among the first Atlanta buildings to offer such apartments to the middle class, an alternative to the boarding house. The surrounding neighborhood shifted from residential to commercial in the early twentieth century. The apartments were reduced to single rooms by 1921, and the building became a hotel in 1930. Its exterior remains largely intact, and the lobby and main stairway keep original carved and paneled details. It was listed for its architecture, commerce and community development.
Significance in brief: The nomination argues it is one of Atlanta's finest remaining High Victorian Eclectic buildings, with a distinctive triangular plan. It is tied to grocer Alexander W. Farlinger, who built it and ran a model grocery on the ground floor. It was also among the first buildings in Atlanta to offer elegant rental flats and reflects the northward shift of residential and commercial growth.
Machine-generated summary. This summary was generated by a language model from the official nomination document and has not been reviewed line by line by an editor. It may contain errors. Check the source document before relying on any detail. Source: nomination document (PDF) · National Archives catalog entry. NRHP reference 82002417, listed September 30, 1982. Summary generated October 2026 (model claude-sonnet-5-5, prompt v1.0-2026-10-29, confidence high).
Key facts
| Address | 343 Peachtree St., NE, Atlanta |
|---|---|
| County | Fulton County |
| Listed | September 30, 1982 |
| Reference number | 82002417 |
| Resource type | Building |
| Period of significance | 1800-1899, 1900- (specific date 1898) |
| Architect / builder | George W. Laine, architect; E.F. Dodson, builder |
| Architectural style | Victorian Eclectic (High Victorian Eclectic) |
| Areas of significance | Community Planning and Development, Commerce, Architecture |
| Level of significance | Local |
| Status (as stated in the nomination) | Occupied at the time of the form, with a hotel, restaurant and lounge uses; exterior described as remarkably intact despite some remodeling, and the first floor considerably altered. |
| Acreage | 0.2 |
| Coordinates | 33.76369, -84.38573 (NPS GIS) |
What listing means for this property
National Register listing is honorary: it recognises significance and does not restrict what a private owner may do without federal money or permits. It unlocks the 20% federal rehabilitation tax credit for income-producing buildings, state credits in many states, and Section 106 review when federal agencies are involved. See what listing means in practice.
General information, not legal or tax advice. Rules change; confirm with your State Historic Preservation Office or a qualified adviser.
Sources and further reading
- National Park Service, National Register of Historic Places database (snapshot May 2026), reference 82002417.
- Nomination form (PDF, National Archives) — catalog entry
- This listing as JSON
Last updated October 2026. Found an error? See the editorial policy for how to report it.