National NuGrape Company
Why it's listed
Built in 1937 at 794 Ralph McGill Boulevard in Atlanta, this three-story industrial building served as headquarters of the NuGrape Company of America. The company began in Atlanta in 1921 and bottled its own drinks, an approach later standard in the beverage industry. The building housed the advertising office and home laboratory, served as national headquarters for more than 600 bottlers, and was where syrup was made, stored in oak barrels and shipped around the country. NuGrape stayed until 1971, when a printing company bought the property. The wood-framed building has brick veneer, steel-framed factory windows, brick pilasters, a stone cornice cap and a bridge to the adjacent rail spur. Its restrained classical detailing marks the Stripped Classical style, a transition toward modern design. Original post-and-beam construction, fire doors and a 1937 sprinkler system survive. After a certified rehabilitation, the interior holds loft apartments along central halls.
Significance in brief: The nomination argues the building is a good, intact example of a 1930s Stripped Classical industrial building (Criterion C). It also represents Atlanta's 1930s industrial and beverage-industry activity as the headquarters of a major soft-drink company (Criterion A).
Machine-generated summary. This summary was generated by a language model from the official nomination document and has not been reviewed line by line by an editor. It may contain errors. Check the source document before relying on any detail. Source: nomination document (PDF) · National Archives catalog entry. NRHP reference 96001502, listed December 20, 1996. Summary generated October 2026 (model claude-sonnet-5-5, prompt v1.0-2026-10-29, confidence high).
Key facts
| Address | 794 Ralph McGill Blvd., Atlanta |
|---|---|
| County | Fulton County |
| Listed | December 20, 1996 |
| Reference number | 96001502 |
| Resource type | Building |
| Period of significance | 1937-1946 |
| Architectural style | Other: Stripped Classical |
| Criteria |
|
| Areas of significance | Industry, Architecture |
| Level of significance | Local |
| Status (as stated in the nomination) | Now used as loft-style apartments after a certified rehabilitation; the 1937 sprinkler system and other original features remain. |
| Acreage | 0.9 |
| Coordinates | 33.76921, -84.36170 (NPS GIS) |
What listing means for this property
For an income-producing building, listing (individually or as a contributing building in a district) is the gateway to the 20% federal rehabilitation tax credit on qualified rehabilitation costs, often stackable with state credits. Work claiming the credit must follow the Secretary of the Interior's Standards and be approved in advance.
Listing does not restrict a private owner acting without federal money or permits; where federal funding or licensing is involved, Section 106 review applies.
General information, not legal or tax advice. Rules change; confirm with your State Historic Preservation Office or a qualified adviser.
Sources and further reading
- National Park Service, National Register of Historic Places database (snapshot May 2026), reference 96001502.
- Nomination form (PDF, National Archives) — catalog entry
- Wikipedia article (used for cross-checking only; text not reproduced here)
- Wikidata Q6974593
- This listing as JSON
Last updated October 2026. Found an error? See the editorial policy for how to report it.