Davis, H.B., Building-Hotel Roxy

Atlanta, Fulton County, Georgia Listed Ref. 97001123 Building
Davis, H.B., Building-Hotel Roxy, Atlanta, Georgia
Photo: John Phelan, CC BY 3.0, via Wikimedia Commons
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Why it's listed

Built in 1921 at 764-772 Marietta Street in northwest Atlanta, this three-story brick building was constructed by dry goods merchant H.B. Davis. Its yellow brick front has brick pilasters, a wide frieze and a cast stone cornice, and it rose above the mostly one- and two-story buildings nearby. The ground floor held seven stores serving a blue-collar neighborhood, while the upper floors were planned as offices. Rentals on the second floor proved hard to keep, and the Depression closed some stores. In 1939 the upper floors were converted into the Hotel Roxy, with a regular hotel on the second floor and rooms for long-term renters such as railroad workers on the third. The hotel was busy during World War II and operated until 1954. Marietta Street later declined as streetcars ended and neighborhoods changed. In 1995 the building became loft apartments with shops. It was listed for its commercial history and its Stripped Classical design.

Significance in brief: It is presented as an excellent, intact example of an early 20th-century commercial building with Stripped Classical features that dominated a developing commercial street. It also reflects the commercial growth of Marietta Street, first as a shopping street and later through the Hotel Roxy, which housed transient guests and long-term workers.

Machine-generated summary. This summary was generated by a language model from the official nomination document and has not been reviewed line by line by an editor. It may contain errors. Check the source document before relying on any detail. Source: nomination document (PDF) · National Archives catalog entry. NRHP reference 97001123, listed September 11, 1997. Summary generated October 2026 (model claude-sonnet-5-5, prompt v1.0-2026-10-29, confidence high).

Key facts

Address764-772 Marietta St., Atlanta
CountyFulton County
ListedSeptember 11, 1997
Reference number97001123
Resource typeBuilding
Period of significance1921-1947
Architect / builderunknown (built by H.B. Davis in 1921)
Architectural styleOTHER/Stripped Classical
Criteria
  • A — associated with events that made a significant contribution to history
  • C — distinctive architecture, design or construction
Areas of significanceArchitecture, Commerce
Level of significanceLocal
Status (as stated in the nomination)Converted in 1995 through a certified rehabilitation into loft apartments with ground-floor retail stores.
Acreage16
Coordinates33.77562, -84.40426 (NPS GIS)

What listing means for this property

For an income-producing building, listing (individually or as a contributing building in a district) is the gateway to the 20% federal rehabilitation tax credit on qualified rehabilitation costs, often stackable with state credits. Work claiming the credit must follow the Secretary of the Interior's Standards and be approved in advance.

Listing does not restrict a private owner acting without federal money or permits; where federal funding or licensing is involved, Section 106 review applies.

General information, not legal or tax advice. Rules change; confirm with your State Historic Preservation Office or a qualified adviser.

Sources and further reading

Last updated October 2026. Found an error? See the editorial policy for how to report it.