Plainview Hardware Company Building
Why it's listed
Built in 1930 at 210 South Main Street in Perryton, Texas, this two-story Art Deco building was constructed for the Plainview Hardware and Furniture Company. Amarillo architect Joseph Champ Berry of Berry and Hatch designed it with a reinforced concrete frame, a carved limestone front with bas relief geometric patterns, brick sides, copper-framed display windows and Belgian black marble bases. Inside, a freight elevator, oak woodwork and hand-painted back walls survive. The company began in Plainview, Oklahoma, in 1910 and moved to Perryton after the railroad arrived in 1919. The new store opened in December 1930 at an estimated cost of $35,000 and became one of the town's largest employers. Its Art Deco style was unusual for a small Panhandle community, and it represented a bold investment at the onset of the Depression. The company operated for 76 years before closing its inventory sales in 1986. The building now houses a gift shop and tea room and keeps a high degree of integrity.
Significance in brief: The building is an unusual example of Art Deco architecture in a small Texas Panhandle town, designed by regional architect Joseph Champ Berry of Berry and Hatch. It also marks a major expansion of an important early Perryton business, the Plainview Hardware and Furniture Company, at the start of the Depression. It retains an unusual degree of architectural integrity.
Machine-generated summary. This summary was generated by a language model from the official nomination document and has not been reviewed line by line by an editor. It may contain errors. Check the source document before relying on any detail. Source: nomination document (PDF) · National Archives catalog entry. NRHP reference 90000904, listed June 14, 1990. Summary generated October 2026 (model claude-sonnet-5-5, prompt v1.0-2026-10-29, confidence high).
Key facts
| Address | 210 S. Main St., Perryton |
|---|---|
| County | Ochiltree County |
| Listed | June 14, 1990 |
| Reference number | 90000904 |
| Resource type | Building |
| Period of significance | 1930-1940 |
| Architect / builder | Berry, Joseph Champ (Berry and Hatch, Amarillo) |
| Architectural style | Art Deco |
| Criteria |
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| Areas of significance | Commerce, Architecture |
| Level of significance | Local |
| Status (as stated in the nomination) | The main floor is now a gift shop and the mezzanine is a tea room. The building was rehabilitated in 1988 and is described as well preserved. |
| Acreage | 0.9 |
| Coordinates | 36.39802, -100.80308 (NPS GIS) |
What listing means for this property
For an income-producing building, listing (individually or as a contributing building in a district) is the gateway to the 20% federal rehabilitation tax credit on qualified rehabilitation costs, often stackable with state credits. Work claiming the credit must follow the Secretary of the Interior's Standards and be approved in advance.
Listing does not restrict a private owner acting without federal money or permits; where federal funding or licensing is involved, Section 106 review applies.
General information, not legal or tax advice. Rules change; confirm with your State Historic Preservation Office or a qualified adviser.
Sources and further reading
- National Park Service, National Register of Historic Places database (snapshot May 2026), reference 90000904.
- Nomination form (PDF, National Archives) — catalog entry
- Wikipedia article (used for cross-checking only; text not reproduced here)
- Wikidata Q54871523
- This listing as JSON
Last updated October 2026. Found an error? See the editorial policy for how to report it.