Urbana-Lincoln Hotel-Lincoln Square Mall

Urbana, Champaign County, Illinois Listed Ref. 06000778 Building

Also known as: Historic Lincoln Hotel; New Lincoln Square Village

Urbana-Lincoln Hotel-Lincoln Square Mall, Urbana, Illinois
Photo: Unknown author, CC BY 2.0, via Wikimedia Commons
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Why it's listed

Downtown Urbana's Lincoln Square complex joins two buildings from different eras. The Urbana-Lincoln Hotel, built in 1923 to a design by local architect Joseph Royer, is a four-and-one-half-story Tudor Revival building of dark brick with stucco, half-timbering, a recessed arched entrance and loggia, and a steeply pitched roof with dormers. In 1964 the adjoining Lincoln Square Mall was added from plans by nationally known architect and planner Victor Gruen. Its one- and two-story modern form has light brown brick walls, a steel frame, and entrances on each side oriented to major streets. Nine square blocks of commercial and residential property were cleared for the project, which also included city-owned parking lots planned by Gruen. Although storefronts, cornices and entrances have been altered over time, Gruen's interior plan remains intact. The mall served shopping, civic and cultural purposes and was part of a broader downtown renewal vision. The hotel and mall together are recognized as one contributing building, with the parking lots as a contributing structure.

Significance in brief: The complex combines a 1920s hotel with an early downtown pedestrian shopping mall planned by nationally known architect and planner Victor Gruen. The mall's interior plan and exterior retain a high degree of integrity. The mall also served as a civic center and was part of a larger downtown renewal plan.

Machine-generated summary. This summary was generated by a language model from the official nomination document and has not been reviewed line by line by an editor. It may contain errors. Check the source document before relying on any detail. Source: nomination document (PDF) · National Archives catalog entry. NRHP reference 06000778, listed September 8, 2006. Summary generated October 2026 (model claude-sonnet-5-5, prompt v1.0-2026-10-29, confidence medium).

Key facts

Address300 S. Broadway Ave., Urbana
CountyChampaign County
ListedSeptember 8, 2006
Reference number06000778
Resource typeBuilding
Architect / builderJoseph Royer (hotel, 1923); Victor Gruen (mall, 1964)
Architectural styleTudor Revival (hotel); Modern (mall)
Areas of significanceCommerce, Architecture, Community Planning and Development
Level of significanceNational
Status (as stated in the nomination)Both parts remain in use as a hotel and a shopping mall with office space; the hotel interior has been remodeled and the mall exterior updated, including recent tax credit work.
Acreage13.9
Within districtDowntown Urbana Historic District
Coordinates40.11053, -88.20707 (NPS GIS)

What listing means for this property

For an income-producing building, listing (individually or as a contributing building in a district) is the gateway to the 20% federal rehabilitation tax credit on qualified rehabilitation costs, often stackable with state credits. Work claiming the credit must follow the Secretary of the Interior's Standards and be approved in advance.

Listing does not restrict a private owner acting without federal money or permits; where federal funding or licensing is involved, Section 106 review applies.

General information, not legal or tax advice. Rules change; confirm with your State Historic Preservation Office or a qualified adviser.

Sources and further reading

Last updated October 2026. Found an error? See the editorial policy for how to report it.