Urbana-Lincoln Hotel-Lincoln Square Mall
Also known as: Historic Lincoln Hotel; New Lincoln Square Village

Why it's listed
Downtown Urbana's Lincoln Square complex joins two buildings from different eras. The Urbana-Lincoln Hotel, built in 1923 to a design by local architect Joseph Royer, is a four-and-one-half-story Tudor Revival building of dark brick with stucco, half-timbering, a recessed arched entrance and loggia, and a steeply pitched roof with dormers. In 1964 the adjoining Lincoln Square Mall was added from plans by nationally known architect and planner Victor Gruen. Its one- and two-story modern form has light brown brick walls, a steel frame, and entrances on each side oriented to major streets. Nine square blocks of commercial and residential property were cleared for the project, which also included city-owned parking lots planned by Gruen. Although storefronts, cornices and entrances have been altered over time, Gruen's interior plan remains intact. The mall served shopping, civic and cultural purposes and was part of a broader downtown renewal vision. The hotel and mall together are recognized as one contributing building, with the parking lots as a contributing structure.
Significance in brief: The complex combines a 1920s hotel with an early downtown pedestrian shopping mall planned by nationally known architect and planner Victor Gruen. The mall's interior plan and exterior retain a high degree of integrity. The mall also served as a civic center and was part of a larger downtown renewal plan.
Machine-generated summary. This summary was generated by a language model from the official nomination document and has not been reviewed line by line by an editor. It may contain errors. Check the source document before relying on any detail. Source: nomination document (PDF) · National Archives catalog entry. NRHP reference 06000778, listed September 8, 2006. Summary generated October 2026 (model claude-sonnet-5-5, prompt v1.0-2026-10-29, confidence medium).
Key facts
| Address | 300 S. Broadway Ave., Urbana |
|---|---|
| County | Champaign County |
| Listed | September 8, 2006 |
| Reference number | 06000778 |
| Resource type | Building |
| Architect / builder | Joseph Royer (hotel, 1923); Victor Gruen (mall, 1964) |
| Architectural style | Tudor Revival (hotel); Modern (mall) |
| Areas of significance | Commerce, Architecture, Community Planning and Development |
| Level of significance | National |
| Status (as stated in the nomination) | Both parts remain in use as a hotel and a shopping mall with office space; the hotel interior has been remodeled and the mall exterior updated, including recent tax credit work. |
| Acreage | 13.9 |
| Within district | Downtown Urbana Historic District |
| Coordinates | 40.11053, -88.20707 (NPS GIS) |
What listing means for this property
For an income-producing building, listing (individually or as a contributing building in a district) is the gateway to the 20% federal rehabilitation tax credit on qualified rehabilitation costs, often stackable with state credits. Work claiming the credit must follow the Secretary of the Interior's Standards and be approved in advance.
Listing does not restrict a private owner acting without federal money or permits; where federal funding or licensing is involved, Section 106 review applies.
General information, not legal or tax advice. Rules change; confirm with your State Historic Preservation Office or a qualified adviser.
Sources and further reading
- National Park Service, National Register of Historic Places database (snapshot May 2026), reference 06000778.
- Nomination form (PDF, National Archives) — catalog entry
- Wikipedia article (used for cross-checking only; text not reproduced here)
- Wikidata Q20710822
- This listing as JSON
Last updated October 2026. Found an error? See the editorial policy for how to report it.