Briarcliff Hotel
Also known as: The 750
Why it's listed
Built in 1924-1925 at the corner of Ponce de Leon and Highland Avenues in Atlanta, this nine-story, H-shaped hotel was designed as a luxury apartment building. It has a reinforced concrete frame, scored cast concrete on the lower floors, red brick above, and a ninth floor decorated with red, blue and green terra cotta. Architect G. Lloyd Preacher, who moved his office from Augusta to Atlanta in 1922, designed it. Asa G. Candler, Jr., through his Briarcliff Investment Company, had it built and later moved his company offices there. He kept a suite on the top floor and lived there until his death in 1953. The Depression and a shift in fashionable development away from nearby Druid Hills turned the apartments into a commercial hotel, listed as the Briarcliff Hotel in 1938. It was recently rehabilitated as housing for the elderly. Its significance rests on architecture, commerce and local history.
Significance in brief: The building is a good example of the large residential hotels built in Atlanta in the early twentieth century, with fine colored terra-cotta ornamentation. It was a major commercial venture in what was then a suburban area and housed new professional and business families. It is also tied to Asa G. Candler, Jr., who had it built and kept his real estate offices and a suite there.
Machine-generated summary. This summary was generated by a language model from the official nomination document and has not been reviewed line by line by an editor. It may contain errors. Check the source document before relying on any detail. Source: nomination document (PDF) · National Archives catalog entry. NRHP reference 82002415, listed September 9, 1982. Summary generated October 2026 (model claude-sonnet-5-5, prompt v1.0-2026-10-29, confidence high).
Key facts
| Address | 1050 Ponce de Leon Ave., Atlanta |
|---|---|
| County | Fulton County |
| Listed | September 9, 1982 |
| Reference number | 82002415 |
| Resource type | Building |
| Period of significance | 1924-1925 |
| Architect / builder | Architect: G. Lloyd Preacher |
| Criteria |
|
| Areas of significance | Commerce, Architecture, Social History |
| Level of significance | Local |
| Status (as stated in the nomination) | Recently rehabilitated as housing for the elderly, reducing the number of units to about two hundred small apartments; listed as occupied and used as a private residence. |
| Acreage | 1.2 |
| Coordinates | 33.77416, -84.35292 (NPS GIS) |
What listing means for this property
For an income-producing building, listing (individually or as a contributing building in a district) is the gateway to the 20% federal rehabilitation tax credit on qualified rehabilitation costs, often stackable with state credits. Work claiming the credit must follow the Secretary of the Interior's Standards and be approved in advance.
Listing does not restrict a private owner acting without federal money or permits; where federal funding or licensing is involved, Section 106 review applies.
General information, not legal or tax advice. Rules change; confirm with your State Historic Preservation Office or a qualified adviser.
Sources and further reading
- National Park Service, National Register of Historic Places database (snapshot May 2026), reference 82002415.
- Nomination form (PDF, National Archives) — catalog entry
- Wikipedia article (used for cross-checking only; text not reproduced here)
- Wikidata Q4965788
- This listing as JSON
Last updated October 2026. Found an error? See the editorial policy for how to report it.