{"nrhp_refnum":"98000968","name":"Freeman Ford Building","other_names":[],"category":"building","location":{"address":"75 John Wesley Dobbs Ave.","address_restricted":false,"city":"Atlanta","county":"Fulton County","state":"GA","lat":33.758700103000024,"lon":-84.38447764899996,"geom_source":"nps_gis"},"listed_date":"1998-08-06","is_nhl":false,"nhl_designated_date":null,"areas_of_significance":["Architecture"],"significance_levels":["local"],"summary":{"what_it_is":"A three-story Art Deco automobile dealership building at 75 John Wesley Dobbs Avenue (formerly Houston Street) in Atlanta, Fulton County, Georgia, built in 1930 and designed by architect G. Lloyd Preacher for the Charles E. Freeman Ford agency.","why_significant":"The nomination argues the building is an excellent, intact example of an Art Deco-style automobile dealership. Its polychromatic terra-cotta frieze with floral and geometric patterns, bands of windows, poured-in-place concrete construction and concrete ramps are highlighted. It is also the work of G. Lloyd Preacher, a nationally recognized architect better known for institutional and commercial projects.","narrative":"Built in 1930 just northeast of downtown Atlanta, this three-story concrete and brick building was designed by architect G. Lloyd Preacher as a modern showroom and garage for Charles E. Freeman's Ford dealership. Its upper facade carries a polychromatic terra-cotta frieze of blossoming flowers and abstract Art Deco patterns, and brick projections between bands of steel-framed windows imitate pilasters. Inside, three automobile ramps once connected the levels. Preacher was known mainly for hotels, schools, apartments and office buildings, and designed Atlanta's City Hall, so this more industrial commission holds a distinctive place in his career. The Freeman agency left the building in 1932, and later occupants included a garage, wholesale druggists, a tire company and, from 1961, parking operators. The building remains largely as built. It was listed for its architecture, as an intact and excellent Art Deco dealership, and has been rehabilitated as loft apartments.","period_of_significance":"1930","architect_builder":"G. Lloyd Preacher, architect","architectural_style":"Modern Movement/Art Deco","criteria":["C"],"status_note":"Recently rehabilitated (certified rehabilitation) and converted to loft apartments; the ground floor showroom retains its open space.","vacant_flag":false,"machine_generated":true,"model":"claude-sonnet-5-5","prompt_version":"v1.0-2026-10-29","generated_at":"2026-10-29 02:55:43.065771-05","source_pdf":"https://s3.amazonaws.com/NARAprodstorage/lz/electronic-records/rg-079/NPS_GA/98000968.pdf"},"photo":{"url_800":"https://nationalhistoricalregister.com/media/98000968/0e019437fe-800.webp","url_1600":"https://nationalhistoricalregister.com/media/98000968/0e019437fe-1600.webp","licence":"CC BY-SA 3.0","author":"Geoff Bartlett","credit_html":"<a href=\"https://commons.wikimedia.org/wiki/File:Freeman_Ford_Building.JPG\" rel=\"noopener\">Geoff Bartlett</a>, <a href=\"https://creativecommons.org/licenses/by-sa/3.0\" rel=\"license noopener\">CC BY-SA 3.0</a>, via Wikimedia Commons","source_page":"https://commons.wikimedia.org/wiki/File:Freeman_Ford_Building.JPG"},"district":null,"sources":{"nps_snapshot_date":"2026-05-22","nara_catalog":"https://catalog.archives.gov/id/93208184","wikipedia":null,"wikidata":"https://www.wikidata.org/wiki/Q134348015"},"indexable":true,"url":"https://nationalhistoricalregister.com/georgia/fulton-county/freeman-ford-building-98000968/"}