{"nrhp_refnum":"96000586","name":"Titche-Goettinger Department Store","other_names":["Joske's Dept. Store"],"category":"building","location":{"address":"1901 Main St.","address_restricted":false,"city":"Dallas","county":"Dallas County","state":"TX","lat":32.79076962000005,"lon":-96.79520152099997,"geom_source":"nps_gis"},"listed_date":"1996-05-24","is_nhl":false,"nhl_designated_date":null,"areas_of_significance":["Architecture","Commerce"],"significance_levels":["local"],"summary":{"what_it_is":"A 7-story limestone department store at 1901 Main Street in downtown Dallas, Texas, built in 1928 to a design by architect George L. Dahl of Greene, LaRoche and Dahl. A 1955 addition and a separate circa-1902 three-story building are on the same site.","why_significant":"The store was the flagship of a major North Texas retailer and the largest building constructed in Dallas in 1928, reflecting the growth of department stores and the city's retail economy. It is tied to Jewish merchants Edward Titche and Max Goettinger. It is also a good local example of a 3-part vertical block commercial building in an Italian Renaissance (Florentine palazzo) style and an early work of Dahl.","narrative":"Rising seven stories at Main, Elm and St. Paul Streets in downtown Dallas, this white limestone department store was completed in 1928 for the Titche-Goettinger company. Architect George L. Dahl of Greene, LaRoche and Dahl modeled it on a Florentine palazzo, with a rusticated two-story base, a plain shaft, and a top floor of paired arched windows beneath a balustrade. Three arched entrances carry medallions representing Texas cotton, wheat, timber, manufacturing, cattle and oil. Inside, it held a 600-seat auditorium, eight elevators and a refrigerated fur vault. A 1955 addition doubled the store's size and carries a large carved limestone emblem. The building was the largest erected in Dallas in 1928 and housed a leading regional retailer founded by Edward Titche and Max Goettinger. It is important for its role in Dallas commerce and as an early work of Dahl. Less than three percent of the original exterior has been altered.","period_of_significance":"1928-1946","architect_builder":"Dahl, George L. (architect)","architectural_style":"Italian Renaissance","criteria":["A","B","C"],"status_note":"Current function is listed as vacant/not in use; the form notes that damaged features will be repaired as part of a Tax Act project.","vacant_flag":true,"machine_generated":true,"model":"claude-sonnet-5-5","prompt_version":"v1.0-2026-10-29","generated_at":"2026-10-29 02:54:24.004523-05","source_pdf":"https://s3.amazonaws.com/NARAprodstorage/opastorage/live/13/9717/40971713/content/electronic-records/rg-079/NPS_TX/96000586.pdf"},"photo":{"url_800":"https://nationalhistoricalregister.com/media/96000586/26e380a90b-800.webp","url_1600":"https://nationalhistoricalregister.com/media/96000586/26e380a90b-1600.webp","licence":"CC BY 3.0","author":"Dfwcre8tive","credit_html":"<a href=\"https://commons.wikimedia.org/wiki/File:Titche-Goettinger_Building.jpg\" rel=\"noopener\">Dfwcre8tive</a>, <a href=\"https://creativecommons.org/licenses/by/3.0\" rel=\"license noopener\">CC BY 3.0</a>, via Wikimedia Commons","source_page":"https://commons.wikimedia.org/wiki/File:Titche-Goettinger_Building.jpg"},"district":null,"sources":{"nps_snapshot_date":"2026-05-22","nara_catalog":"https://catalog.archives.gov/id/40971713","wikipedia":"https://en.wikipedia.org/wiki/Titche%E2%80%93Goettinger_Building","wikidata":"https://www.wikidata.org/wiki/Q7809913"},"indexable":true,"url":"https://nationalhistoricalregister.com/texas/dallas-county/titche-goettinger-department-store-96000586/"}