{"nrhp_refnum":"96000158","name":"Selig Company Building","other_names":["Pioneer Neon Building"],"category":"building","location":{"address":"330--346 Marietta St.","address_restricted":false,"city":"Atlanta","county":"Fulton County","state":"GA","lat":33.762206169000024,"lon":-84.39678473799995,"geom_source":"nps_gis"},"listed_date":"1996-02-22","is_nhl":false,"nhl_designated_date":null,"areas_of_significance":["Architecture","Commerce","Industry"],"significance_levels":["local"],"summary":{"what_it_is":"A four-story brick commercial and warehouse building at 330-346 Marietta Street in downtown Atlanta, Georgia. The eastern half was built in 1915 and the western half in 1925, for the Selig Company, with Alexander F. N. Everett named as architect.","why_significant":"The nomination argues the building is a highly intact example of early 20th-century industrial/commercial architecture with unusual \"stripped classical\" ornamentation and slow-burning standard mill construction. It was also the headquarters of the Selig Company, a locally founded chemical manufacturer and supplier with a state and national reputation.","narrative":"Located on the south side of Marietta Street in downtown Atlanta, beside a railroad line, this four-story brick building was constructed in two phases: the eastern half in 1915 and a matching western addition in 1925. Alexander F. N. Everett is named as the architect. The street facade has arched-brick openings, limestone and concrete trim, diamond-shaped designs, and a wood-and-glass storefront, while the interior follows standard mill construction with heavy timber columns, beams and plank floors. The building was built by the Selig Company, a chemical manufacturer founded by Simon Selig in 1896 that made soaps, disinfectants and insecticides. The company remained until 1965, when Pioneer Neon Supply bought the building, which is why it is also known as the Pioneer Neon Building. Listing recognized its architectural integrity and its link to a major Atlanta business. Rehabilitation completed in 1993 converted it to loft apartments and street-level commercial space.","period_of_significance":"1915-1946","architect_builder":"Everett, Alexander F. N. (1880-1937)","architectural_style":"Late 19th and Early 20th Century American Movements/commercial style","criteria":["A","C"],"status_note":"Rehabilitated in 1992-1993 into loft apartments on the upper floors and commercial space at street level.","vacant_flag":false,"machine_generated":true,"model":"claude-sonnet-5-5","prompt_version":"v1.0-2026-10-29","generated_at":"2026-10-29 02:55:43.447708-05","source_pdf":"https://s3.amazonaws.com/NARAprodstorage/lz/electronic-records/rg-079/NPS_GA/96000158.pdf"},"photo":{"url_800":"https://nationalhistoricalregister.com/media/96000158/8601ce5781-800.webp","url_1600":"https://nationalhistoricalregister.com/media/96000158/8601ce5781-1600.webp","licence":"CC BY-SA 3.0","author":"Geoff Bartlett","credit_html":"<a href=\"https://commons.wikimedia.org/wiki/File:Selig_Company_Building.JPG\" rel=\"noopener\">Geoff Bartlett</a>, <a href=\"https://creativecommons.org/licenses/by-sa/3.0\" rel=\"license noopener\">CC BY-SA 3.0</a>, via Wikimedia Commons","source_page":"https://commons.wikimedia.org/wiki/File:Selig_Company_Building.JPG"},"district":null,"sources":{"nps_snapshot_date":"2026-05-22","nara_catalog":"https://catalog.archives.gov/id/93208332","wikipedia":"https://en.wikipedia.org/wiki/Selig_Company_Building","wikidata":"https://www.wikidata.org/wiki/Q85800313"},"indexable":true,"url":"https://nationalhistoricalregister.com/georgia/fulton-county/selig-company-building-96000158/"}