{"nrhp_refnum":"14000767","name":"Times Square Building","other_names":[],"category":null,"location":{"address":"45 Exchange St.","address_restricted":false,"city":"Rochester","county":"Monroe County","state":"NY","lat":null,"lon":null,"geom_source":null},"listed_date":"1982-08-11","is_nhl":false,"nhl_designated_date":null,"areas_of_significance":[],"significance_levels":[],"summary":{"what_it_is":"A twelve-story Art Deco office and bank building at 45 Exchange Street (Exchange Boulevard) in Rochester's financial and legal district, completed in 1930 for the Genesee Valley Trust Company.","why_significant":"The nomination argues it is a fine commercial example of the later, streamlined phase of Art Deco, designed by the prominent New York firm Voorhees, Gmelin and Walker. Its aluminum-winged signal tower, bas-relief panels by sculptor Leo Friedlander and wheat motif tied to Rochester's \"Flour City\" past make it a landmark of the city's skyline.","narrative":"Rising twelve stories in downtown Rochester, this Art Deco skyscraper was built in 1929-1930 for the Genesee Valley Trust Company and designed by the New York firm Voorhees, Gmelin and Walker. Its buff Indiana limestone and bronze exterior curves outward on the east front, and a central tower carries four cast-aluminum wings, locally called the wings of progress, which were meant to serve as a night beacon for aviators. Carved panels by sculptor Leo Friedlander flank the lower windows, and a stylized wheat motif recalls Rochester's days as the Flour City. Inside, an octagonal lobby with red marble walls and a painted geometric ceiling survives, along with the bank vault, a director's room and other banking spaces. The bank left in 1955, and the building was renamed for the nearby intersection known as Times Square. It is valued as an exceptional example of streamlined Art Deco design and as a familiar city landmark.","period_of_significance":"1900- (specific date 1929)","architect_builder":"Voorhees, Gmelin and Walker","architectural_style":"Art Deco","criteria":[],"status_note":"Occupied: a savings bank uses part of the first-floor banking room, upper-floor offices are rented mainly to lawyers, and the basement became a restaurant-bar in 1974. Exterior largely intact; interiors altered in 1957, 1968 and 1974.","vacant_flag":false,"machine_generated":true,"model":"claude-sonnet-5-5","prompt_version":"v1.0-2026-10-29","generated_at":"2026-10-29 02:50:42.764318-05","source_pdf":"https://s3.amazonaws.com/NARAprodstorage/lz/electronic-records/rg-079/NPS_NY/14000767.pdf"},"photo":null,"district":null,"sources":{"nps_snapshot_date":"2026-05-22","nara_catalog":"https://catalog.archives.gov/id/75318958","wikipedia":null,"wikidata":null},"indexable":true,"url":"https://nationalhistoricalregister.com/new-york/monroe-county/times-square-building-14000767/"}