{"nrhp_refnum":"03000002","name":"Middough Brothers-Insurance Exchange Building","other_names":[],"category":"building","location":{"address":"205 E. Broadway","address_restricted":false,"city":"Long Beach","county":"Los Angeles County","state":"CA","lat":33.76932335600003,"lon":-118.19094884099997,"geom_source":"nps_gis"},"listed_date":"2003-02-05","is_nhl":false,"nhl_designated_date":null,"areas_of_significance":["Commerce","Architecture"],"significance_levels":["local"],"summary":{"what_it_is":"A six-story brick and terra cotta commercial and office building at 205 East Broadway in downtown Long Beach, Los Angeles County, California, built in 1924 and designed by architect and engineer Harvey Lochridge.","why_significant":"The building is argued to be significant under Criterion A as one of the few remaining brick commercial buildings from Long Beach's 1920s economic and civic boom, and for its mixed commercial uses over time. Under Criterion C it is cited for its Commercial and Beaux-Arts Classicism styling and for Art Deco interior features added in a 1930 remodeling.","narrative":"Rising six stories above East Broadway in downtown Long Beach, this brick building was completed in 1924 to designs by architect and engineer Harvey Lochridge. Its street-facing south and west walls are clad in terra cotta, with bas-relief panels of children at play, sea serpents, griffins and tridents, and a cornice topped by decorative akrotiri. A 1930 remodeling under contractor H.P. Strickland added Art Deco touches inside, including a patterned plaster lobby ceiling, and turned the rooftop penthouse into a gymnasium and boxing club. Over the decades tenants included clothing stores, dance studios, jewelry shops and a beauty salon. The building is recognized as one of the few brick commercial structures remaining from the city's 1920s boom, and as an example of Commercial and Beaux-Arts Classicism styling. It survived the 1933 earthquake and later downtown redevelopment that demolished many contemporaries, and the city designated it a local landmark.","period_of_significance":"1924-1951, c. 1955","architect_builder":"Lochridge, Harvey; McGrew & Sons; Strickland, H.P.","architectural_style":"Late 19th and Early 20th Century American Movements/Commercial style; Late 19th and 20th Century Revivals/Beaux Arts Classicism","criteria":["A","C"],"status_note":"Exterior described as in good condition with high integrity; interior heavily altered; no longer used as a multi-use office and retail building for several years. Current function listed as work in progress.","vacant_flag":null,"machine_generated":true,"model":"claude-sonnet-5-5","prompt_version":"v1.0-2026-10-29","generated_at":"2026-10-29 02:54:26.761702-05","source_pdf":"https://s3.amazonaws.com/NARAprodstorage/lz/electronic-records/rg-079/NPS_CA/03000002.pdf"},"photo":{"url_800":"https://nationalhistoricalregister.com/media/03000002/317c9e2fcb-800.webp","url_1600":"https://nationalhistoricalregister.com/media/03000002/317c9e2fcb-1600.webp","licence":"CC BY-SA 3.0","author":"Los Angeles","credit_html":"<a href=\"https://commons.wikimedia.org/wiki/File:Middough_Brothers-Insurance_Exchange_Building.jpg\" rel=\"noopener\">Los Angeles</a>, <a href=\"https://creativecommons.org/licenses/by-sa/3.0\" rel=\"license noopener\">CC BY-SA 3.0</a>, via Wikimedia Commons","source_page":"https://commons.wikimedia.org/wiki/File:Middough_Brothers-Insurance_Exchange_Building.jpg"},"district":null,"sources":{"nps_snapshot_date":"2026-05-22","nara_catalog":"https://catalog.archives.gov/id/123859315","wikipedia":"https://en.wikipedia.org/wiki/Insurance_Exchange_Building","wikidata":"https://www.wikidata.org/wiki/Q6042316"},"indexable":true,"url":"https://nationalhistoricalregister.com/california/los-angeles-county/middough-brothers-insurance-exchange-building-03000002/"}