{"nrhp_refnum":"02000730","name":"Lincoln Paint and Color Company Building","other_names":["Wolff Manufacturing Co.","Cronk Co.","Western Auto Supply","Fink Company","Futura Lofts"],"category":"building","location":{"address":"3210 Main","address_restricted":false,"city":"Dallas","county":"Dallas County","state":"TX","lat":32.78503657600004,"lon":-96.77698078699996,"geom_source":"nps_gis"},"listed_date":"2002-07-11","is_nhl":false,"nhl_designated_date":null,"areas_of_significance":["Commerce","Architecture"],"significance_levels":["local"],"summary":{"what_it_is":"A three-story reinforced concrete and brick Commercial Style building at 3210 Main Street, at the east end of the Deep Ellum district in Dallas, Texas, built in 1910 as a paint wholesale and warehouse building.","why_significant":"The building marks Dallas's growth into a regional distribution and trade center in the early 1910s. It also reflects the shift of Deep Ellum's eastern edge from residential to commercial and industrial use. As an early example of reinforced concrete construction in Dallas, it shows the move toward a simpler, functional commercial style.","narrative":"Built in 1910 at Main and Trunk streets on the east end of Dallas's Deep Ellum district, this three-story building was financed by real estate developers Boyd D. Milam and Edward C. Connor and leased to the Nebraska-based Lincoln Paint and Color Company. Its exposed reinforced concrete frame forms a grid of bays filled with red brick spandrels and wood double-hung windows, topped by a simplified cast concrete cornice. Painted company lettering is still visible on the south side. The building was listed because it illustrates Dallas's rise as a wholesale and distribution hub, helped by nearby railroad lines, and the change of the surrounding area from residential to industrial use. It also shows an early use of reinforced concrete in the city, at a time when most large commercial buildings used load-bearing masonry or steel. Later tenants included a plumbing supplier, an auto parts retailer and the Fink Company. The building now holds apartments and keeps its original character.","period_of_significance":"1910-1952","architect_builder":"unknown","architectural_style":"Late 19th and Early 20th Century American Movements: Commercial Style","criteria":["A","C"],"status_note":"Converted to apartments (Futura Lofts) in a residential rehabilitation; the form says the building retains a high degree of integrity.","vacant_flag":false,"machine_generated":true,"model":"claude-sonnet-5-5","prompt_version":"v1.0-2026-10-29","generated_at":"2026-10-29 02:54:23.02289-05","source_pdf":"https://s3.amazonaws.com/NARAprodstorage/opastorage/live/11/9717/40971711/content/electronic-records/rg-079/NPS_TX/02000730.pdf"},"photo":{"url_800":"https://nationalhistoricalregister.com/media/02000730/d50ed360bb-800.webp","url_1600":"https://nationalhistoricalregister.com/media/02000730/d50ed360bb-1600.webp","licence":"CC BY-SA 3.0","author":"Jeffrey Beall","credit_html":"<a href=\"https://commons.wikimedia.org/wiki/File:Lincoln_Paint_and_Color_Company_Building.JPG\" rel=\"noopener\">Jeffrey Beall</a>, <a href=\"https://creativecommons.org/licenses/by-sa/3.0\" rel=\"license noopener\">CC BY-SA 3.0</a>, via Wikimedia Commons","source_page":"https://commons.wikimedia.org/wiki/File:Lincoln_Paint_and_Color_Company_Building.JPG"},"district":{"nrhp_refnum":"100009082","name":"Deep Ellum Historic District","url":"https://nationalhistoricalregister.com/districts/texas/deep-ellum-historic-district-100009082/"},"sources":{"nps_snapshot_date":"2026-05-22","nara_catalog":"https://catalog.archives.gov/id/40971711","wikipedia":null,"wikidata":"https://www.wikidata.org/wiki/Q110001834"},"indexable":true,"url":"https://nationalhistoricalregister.com/texas/dallas-county/lincoln-paint-and-color-company-building-02000730/"}