{"nrhp_refnum":"01001459","name":"Cascade Theatre","other_names":[],"category":"building","location":{"address":"1731 Market St.","address_restricted":false,"city":"Redding","county":"Shasta County","state":"CA","lat":40.58191360500007,"lon":-122.38930195699999,"geom_source":"nps_gis"},"listed_date":"2002-01-17","is_nhl":false,"nhl_designated_date":null,"areas_of_significance":["Architecture"],"significance_levels":["local"],"summary":{"what_it_is":"A multi-story reinforced concrete Art Deco movie theatre with ground-floor storefronts and mezzanine offices at 1731 Market Street in downtown Redding, Shasta County, California. It was designed by J. Lloyd Conrich and opened on August 9, 1935.","why_significant":"The nomination presents the theatre as the best identified example of Art Deco architecture in Redding and a prominent local landmark for over sixty years. It is also the work of San Francisco architect J. Lloyd Conrich for the T. & D. Jr. Enterprises theatre chain, with surviving decorative interiors and an ongoing restoration.","narrative":"Opened on August 9, 1935, the Cascade Theatre is a concrete Art Deco movie house on Market Street in downtown Redding. San Francisco architect J. Lloyd Conrich designed it for the T. & D. Jr. Enterprises chain, and Salih Brothers of San Francisco built it. Its facade features a neon pylon, a projecting marquee and a gilded cast-concrete frieze showing northern California industries such as logging and ranching. Inside, the lobby ceiling, a gold-mining mural, stair balusters, and a decorated proscenium with bas relief stags and floral patterns survive. A 1979 remodel divided the auditorium into four smaller theatres, and the building closed as a cinema in 1997. Restoration began after a public radio organization bought it in 1999, removing the partitions and relighting the neon sign. The building is regarded as Redding's best identified example of Art Deco design and has long been a visual landmark in the city's downtown core.","period_of_significance":"1935","architect_builder":"J. Lloyd Conrich, Architect (San Francisco); Salih Brothers Builders, San Francisco","architectural_style":"Modern Movements: Art Deco","criteria":["C"],"status_note":"Closed as a theatre in September 1997; under restoration at the time of nomination, with the auditorium partitions removed, seismic work completed in June 2001, and completion expected in fall-winter 2002. The northern storefront has housed a public radio studio since December 1999.","vacant_flag":null,"machine_generated":true,"model":"claude-sonnet-5-5","prompt_version":"v1.0-2026-10-29","generated_at":"2026-10-29 02:54:27.538844-05","source_pdf":"https://s3.amazonaws.com/NARAprodstorage/lz/electronic-records/rg-079/NPS_CA/01001459.pdf"},"photo":{"url_800":"https://nationalhistoricalregister.com/media/01001459/6e8249d594-800.webp","url_1600":"https://nationalhistoricalregister.com/media/01001459/6e8249d594-1600.webp","licence":"CC BY-SA 3.0","author":"Publichall","credit_html":"<a href=\"https://commons.wikimedia.org/wiki/File:Cascade_Theater_1935_-_Redding,_CA.JPG\" rel=\"noopener\">Publichall</a>, <a href=\"https://creativecommons.org/licenses/by-sa/3.0\" rel=\"license noopener\">CC BY-SA 3.0</a>, via Wikimedia Commons","source_page":"https://commons.wikimedia.org/wiki/File:Cascade_Theater_1935_-_Redding,_CA.JPG"},"district":null,"sources":{"nps_snapshot_date":"2026-05-22","nara_catalog":"https://catalog.archives.gov/id/123861914","wikipedia":"https://en.wikipedia.org/wiki/Cascade_Theatre","wikidata":"https://www.wikidata.org/wiki/Q5048174"},"indexable":true,"url":"https://nationalhistoricalregister.com/california/shasta-county/cascade-theatre-01001459/"}